Algorithm to Implementation. Fast.
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Palo Alto, Calif. –– May 9, 2006 –– Catalytic Inc., a provider of software that significantly accelerates digital signal processing (DSP) design and implementation, today announced that it has strengthened its management team by adding Larry Melling as vice president of marketing.
“Larry is an exceptionally strong leader, with a global perspective and broad set of marketing skills,” remarks Dave Burow, president and chief executive officer of Catalytic. “His experience in the embedded software market and in marketing leading edge design methodologies is ideal for taking Catalytic to the next level.”
In his new role, Melling will have responsibility for all marketing and application engineering activities. “I am excited to join the Catalytic team,” says Melling. “The company has great technology, talented people, and focus –– all of the necessary ingredients to advance the state of the art in rapid algorithm development.”
Melling joins Catalytic from Virtio Corporation where he worked since 2000 in several executive sales and marketing positions. Prior to joining Virtio, Melling served as vice- president of business development and corporate marketing at IKOS Systems (now part of Mentor Graphics Corporation) where he was employed from 1985-2000. Previously, he served as vice president of marketing for IKOS where he developed corporate, technology and product marketing strategies. Earlier, he served as a hardware design engineer for Corvus Systems Incorporated and an IC design engineer for Hewlett-Packard.
Melling holds a bachelor of science degree in Electrical Engineering from Purdue University.
About Catalytic Inc. Catalytic shortens the development of signal processing applications through a family of software products that accelerate algorithm simulation and automatically synthesize implementations of those algorithms for use in digital electronic systems.
Catalytic Inc. was founded in 2001 by Dr. Randy Allen, a world-renowned compiler technology expert. Catalytic Inc. is backed by CMEA Ventures, New Enterprise Associates (NEA), ITU Ventures, and private investors. Corporate headquarters are located at 1076A East Meadow Circle, Palo Alto, Calif. 94303. Telephone: (650) 846-2555. Facsimile: (650) 846-2557. Email: info@catalyticinc.com. More information about Catalytic Inc. can be found at its website located at: http://www.catalyticinc.com.found at its website located at: http://www.catalyticinc.com.
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