Algorithm to Implementation. Fast.
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Palo Alto, Calif. –– October 18, 2006 –– Catalytic Inc., a technology innovator focused on significantly accelerating signal processing algorithm design and implementation, today named Saros Technology Ltd. of the United Kingdom (U.K.) its European distributor.
The appointment of Saros Technology is part of Catalytic’s strategy to build a presence and solid customer base throughout Europe. Under terms of the agreement, Saros Technology will distribute Catalytic’s entire product line in the U.K., France,Germany and Benelux.
Saros Technology was selected because of its 15 years of experience selling electronic design automation (EDA) tools and an excellent reputation for first class customer support. Remarks Dave Burow, Catalytic’s chief executive officer (CEO) and president: “Saros Technology’s commitment to customer success and strong technical support capabilities made this an easy choice for us.”
“Within our customer base MATLAB is a popular tool for algorithm development. Our customers are excited by the possibility of shortening their algorithm development process by using Catalytic’s tools to connect their MATLAB algorithm models, described in ‘M’, to the rest of their development flow,” says Carey Sayer, Saros Technology’s founder and Managing Director. “Catalytic’s tools offer automatic C-code generation from MATLAB allowing efficient system modeling, verification and hardware implementation using FPGA, ASIC’s or TI DSP devices. We’re delighted to offer these products to the European design community.”
About Catalytic Inc. Catalytic shortens the development of signal processing applications through a family of software products that accelerate algorithm simulation and automatically synthesize implementations of those algorithms for use in digital electronic systems. Catalytic Inc. was founded in 2001 by Dr. Randy Allen, a world-renowned compiler technology expert. Catalytic Inc. is backed by CMEA Ventures, New Enterprise Associates (NEA), ITU Ventures, and private investors. Corporate headquarters are located at 1076A East Meadow Circle, Palo Alto, Calif. 94303. Telephone: (650) 846- 2555. Facsimile: (650) 846-2557. Email: info@catalyticinc.com. More information about Catalytic Inc. can be found at its website located at: http://www.catalyticinc.com.
About Saros Technology Saros is a high technology distribution company focusing on the sales, marketing and support of EDA software within Europe. Saros has an existing large customer base, with dedicated technical, sales, and marketing resources. It is headquartered near Oxford, England. www.saros.co.uk
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